New Collection Spring Summer 2024
This SS 24 season we focus on NOMADISM where adaptable, functional, packable, durable & comfortable are important characteristics. We move to a more sustainable & durable industry, prolonging the lifecycle of fabrics. We take inspiration from the metaverse in terms of new possibilities in materials & colors.
By 2050 Europe needs to be carbon-neutral. Sustainable improvements will be guided by recycled materials, bio-input, dyeing techniques, natural fibers & energy savings in production.
Outerwear & outdoor clothing are influenced by dynamic textures that imitate natural structures, and we need to update our chemicals with solutions inspired by nature & nature elements. On yarn level, low carbon footprint nylon is the new thing.
Community sports & wellness will remain the priority as consumers look to purchase items for new activities, As people expand their recreational interests, relax & outdoor textiles with anti-UV, anti-odor, quick dry, antibacterial, water repellency & performance will be important styles that can transition between sport & lifestyle uses. Also, we see a nomadic lifestyle that moves us from place to place. This means that things need to be adaptable, packable & reusable.
We have three main trends that cover Nomadism:
- Prepare to care
- Outer verse